#Digital Transformation by Andrew Morrison

Tue, 12/18/2018 - 18:06 By hannah

#Digital Transformation

M4 agile teams are leading Digital Transformation throughout our customer engagements. Challenging from both a technical and cultural perspective, our customers are seeking native digital applications and processes or, as a minimum, ways to re-engineer and automate legacy processes. Our teams’ coach and lead the change with CLM as our core focus to ensure we make every interaction with the end customer count. Demand for customer experience is accelerating. Personal, tailored, relevant and instant interactions are the new norm. Brand power is now influenced heavily not just by products or services but by the engagement experience. The success of intermediary native digital brokers and agents is a great example that challenges traditional brand awareness philosophies to the point where they trump traditional loyalties.

The key is to make it easy for customers. The growing subscription economy is a prime example. The speed at which we can gauge user or customer interest quickly is accelerating creating an environment where solutions can be qualified, tested and aligned early with frequent and rapid iterations to continually assess and accelerate adoption. Contact us for more information.

Andrew Morrison
Non-Exec Director

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